The Seneca Lake Wine Trail (SLWT) has unveiled a refreshed visual identity, showcasing the region’s rich terroir and the exceptional wines produced by its wineries. This new branding, designed by Born Collective, reflects the deep influence of Seneca Lake on the wines, using circular waves to symbolize both the lake and the region’s grapes. As a strong regional partner to the Finger Lakes Wine Alliance, the Seneca Lake Wine Trail continues to highlight the innovation and welcoming spirit of the Finger Lakes wine industry, offering unique and immersive experiences for visitors. Click here to read the full story!