Overview
A modern, practical workshop designed to strengthen every Finger Lakes winery.
Running a family-owned or emerging winery in the Finger Lakes is as rewarding as it is challenging. You’re juggling a tasting room, wine club, distribution, staffing, and marketing, often with limited resources. Yet many wineries are sitting on untapped revenue potential hiding in plain sight.
Join Ben Salisbury, founder of Salisbury Creative Group and one of the most respected sales and marketing strategists in the wine industry, for a live, interactive 90-minute workshop designed exclusively for Finger Lakes wineries.
In this must-attend session, Ben will reveal six proven revenue streams available to every winery and show you how to optimize each one to strengthen your bottom line.
This is not another generic sales talk or corporate lecture. Ben’s entire focus is on helping small to large, family-run and emerging wineries like yours thrive. He’s spent the last decade coaching hundreds of boutique producers to simplify their sales approach, focus on what really moves the needle, and create systems for steady, sustainable growth.
What You’ll Learn
- How to uncover new revenue opportunities hiding inside your current operations
- How to grow Direct-to-Consumer sales, tasting room, wine club, and e-commerce without big budgets or extra staff.
- How to approach the wholesale channel differently, using modern strategies for traditional distribution, digital sales, and winery-direct models
- How to prioritize what matters most using a data-driven, “small-winery-friendly” approach
- Real examples from other small wineries who have transformed their business using these principles
Why You Should Attend
- You’ll walk away with actionable steps you can implement immediately—no fluff, no theory.
- You’ll gain clarity on which revenue streams deserve your focus in 2026.
- You’ll receive a digital playbook and post-event checklist to help you apply what you’ve learned.
- You’ll connect with peers across the Finger Lakes who share your challenges and ambitions.
Whether your goal is to boost tasting room traffic, sell more wine online, or strengthen your distributor relationships, this session will give you the tools and perspective to make it happen.
LIVE IN PERSON and ZOOM The workshop will be held both online and in-person. If you are attending live we would love to see you and raise a glass in-person.
Agenda
- 2-3:30p Seminar
- 3:30p-4:30p Post-session mingle (Live participants are encouraged to bring and share a bottle.)
- Log-In details will be shared with your RSVP
Note: This is a private event open to FLWA member wineries, non-member wineries in the Finger Lakes region, and invited industry partners.
Pricing
| FLWA Members and Industry Guests | Price | Description |
| FLWA Member | $75 | Individual Ticket (Members: please use the code emailed to you to unlock special pricing.) |
| FLWA Member Duo Pass | $110 | You + a Guest and Save! (Members: please use the code emailed to you to unlock special pricing.) |
| Industry Guest | $110 | Individual Ticket for Finger Lakes regional wineries and invited Partners |
| Industry Guest Duo Pass | $160 | You + a Guest and Save! |
We can’t wait to unlock growth with all of you and raise a glass to what’s ahead!