One Day. Three Lakes. Real Connections.
The FLX Road Trip is an invitation-only trade experience designed for the buyers, sommeliers, and beverage directors who put wine on lists and shelves across Buffalo, Rochester, Syracuse, Ithaca, Geneva, Canandaigua, and the Finger Lakes.
Event details: Tuesday, July 21, 2026 · 9:25 am – 4:30 pm · Seneca, Keuka & Cayuga Lakes
Registration opens on June 19th on this page.
ABOUT THE EVENT
The Finger Lakes is Wine Enthusiast’s 2025 American Wine Region of the Year and on July 21st, you’ll see exactly why.
In a single day, you’ll visit curated tasting hubs on three of the Finger Lakes’ most celebrated wine lakes, meet the owners and winemakers behind 23 regional producers, and taste wines that are ready for your list. No crowds. No rushing. Just small groups, meaningful conversations, and a landscape that makes the wines make sense.
This event is organized by the Finger Lakes Wine Alliance and built around one goal: connecting the right buyers with the right wines.
THE FORMAT
How it works
The complimentary FLX Trade Bus will rotate through all three lake hubs throughout the day. Each hub features 5+ wineries pouring 1–2 wines each in an intimate, conversation-first setting with a hosted lunch.
At each hub, you’ll:
- Taste wines from producers across Seneca, Keuka, and Cayuga Lakes
- Meet owners, winemakers, and the people behind each bottle
- Receive producer contacts and wine notes to take back with you
- Have the space to ask real questions and have real conversations
THE HUBS
Seneca Lake Boundary Breaks Vineyard 1568 Porter Covert Rd, Lodi NY
Keuka Lake Keuka Spring Vineyards 243 Route 54, Penn Yan NY
Cayuga Lake Buttonwood Grove Winery 5986 Route 89, Romulus NY
PARTICIPATING WINERIES
Keuka Lake Dr. Konstantin Frank Winery · Heron Hill Winery · Keuka Spring Vineyards · Point of the Bluff Vineyards · Weis Vineyards
Seneca Lake Atwater Vineyards · Billsboro Winery · Boundary Breaks Vineyard · Fox Run Vineyards · Glenora Wine Cellars · Hillick & Hobbs Estate · Idol Ridge Winery · Lamoreaux Landing Wine Cellars · Lakewood Vineyards · Living Roots Wine & Co. · Wagner Vineyards Estate Winery
Cayuga Lake Airy Acres Vineyard · Buttonwood Grove Winery / Six Eighty Cellars · Goose Watch Winery · Hosmer Winery · Knapp Winery · Thirsty Owl Wine Company
TRANSPORTATION & LOGISTICS
Complimentary bus transportation is included.
Board in Buffalo or Rochester and we’ll take care of the rest. Guests traveling from the Finger Lakes and Syracuse area join the group in Geneva. Everyone will board the Bus to the Finger Lakes.
Boarding locations:
- Buffalo — Transit Road Thruway Park & Ride, 6650 Transit Rd, Williamsville NY
- Rochester — Bushnell Basin Park & Ride, 828 Pittsford Victor Rd, Bushnell’s Basin NY
- Geneva — Geneva Welcome Center (for Syracuse, Finger Lakes, Penn Yan, Ithaca & Canandaigua guests)
DAY OF ITINERARY
